Why the celeb-beloved ketogenic diet is having a moment

ketogenic diet
You know something billed as a high-fat diet is bound to create some buzz—even if it doesn’t exactly mean eating Ho-Hos for breakfast. But as more and more celebs sign on (think Megan Fox, Adriana Lima, and Kim Kardashian), it’s hard to ignore: The ketogenic diet is having a moment.At its core, the nearly-100-year-old approach to eating is a celebration of healthy fats (from fish to coconuts). Under the ketogenic diet, you’re supposed to get a whopping 80 percent of your calories from fats, 15 from protein, and only 5 from carbs—a ratio which science has shown to be effective when it comes to weight loss. And yes, that means lots of avocados.

You’re supposed to get a whopping 80 percent of your calories from fats—which science has shown to be effective when it comes to weight loss.

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