Your morning routine looks different these days. Wake up, go to the gym, get home. Shower, shave, brush teeth, style hair, get dressed. Eat breakfast and guzzle a revitalising Orange Mocha Frappuccino.

Except now you wake up with a stiffer back than you used to, and the coffee comes with an unexpected side order: painkillers.

You chalk up the morning aches to age. Maybe it’s all the hours you’ve been logging at your desk prepping for an important Tinder date. Maybe you went too hard at the gym. Maybe you shouldn’t have danced until 7am with your Tinder date.

You try a chiropractor and an acupuncturist, go to Pilates with your date and nearly let your hippie pal talk you into trying reiki. You’re finally ready to admit it: perhaps your chronic back pain is caused by something more than letting martinis convince you you’re the next Mikhail Baryshnikov.

As a red-blooded bloke you need to know something…you’re not invincible (anymore).

Research published in the Medical Journal of Australia confirms that lost productivity due to back pain and arthritis currently costs Australia more than $14 billion per year. That number will likely grow to $22 billion by 2030, unless more is done to prevent and manage these conditions.

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